UNICEF SBC

The Situation:
UNICEF’s SBC team harnesses decades of social and behavioral science to drive real change—studying how people communicate, shaping policies, and shifting social norms. They needed a brand identity that set them apart while staying true to UNICEF’s mission.

The Challenge:
How do you carve out a distinct identity within a powerhouse like UNICEF—standing out without stepping on toes?

The Strategy:
Introduce SBC as a vital force within UNICEF, ensuring clarity on their unique role without creating brand confusion. The identity had to feel fresh and ownable while still aligning with UNICEF’s trusted legacy.

The Execution:
We created a film to launch the SBC brand—positioning them as a bold, strategic arm of UNICEF. It honors the organization’s history while showcasing SBC’s innovative, community-driven approach to impact.