UNICEF Food Insecurity

The Situation
People recognize images of extreme hunger but don’t realize millions of children worldwide lack the nutrients they need to grow.

The Challenge
With countless causes competing for attention, we had to make food insecurity impossible to ignore.

The Strategy
Flip the script—show Western kids reacting to the harsh reality of what many malnourished children eat daily. Their shock becomes our viral message.

The Execution:
A staged stunt in which a fun party takes a sobering turn when kids receive “meals” of dry leaves, cactus, and dirty water—foods some children rely on to survive. Their disbelief drives home the urgency of global food insecurity.